Our Medical Website Portfolio
Real case studies from Australian GP practices, specialists and allied health providers. Anonymised metrics, real results.
Note: Practice names are anonymised for patient privacy. All metrics are verified from actual client accounts.
Case Study: General Practice Website
The Challenge
An established 3-GP bulk billing practice with a 7-year-old WordPress site scoring 42/100 on PageSpeed. Despite good local reputation, new patient registrations had plateaued — most new patients were referrals, not online search. The practice manager wanted to see more from Google.
Our Solution
Complete Next.js rebuild with suburb-specific SEO targeting Inner West Sydney keywords. New site architecture with dedicated service pages, doctor profiles, bulk billing information, and an updated contact form. LocalBusiness schema with precise suburb coordinates. Google Business Profile optimisation.
Results
Timeline: 4 weeks build + 8 weeks to rank
Case Study: Specialist Practice Website
The Challenge
A North Shore orthopaedic surgeon with a 4-year-old Wix website. High bounce rate, no procedure information that referring GPs could use, and near-zero visibility for 'orthopaedic surgeon North Shore' searches. Referral volume had been declining year-on-year.
Our Solution
Custom Next.js specialist website with credential-forward design, detailed procedure pages (hip replacement, knee replacement, shoulder surgery, sports injuries), hospital affiliations at Royal North Shore Hospital, a clear referral instructions page, and a professional FAQ section. FAQPage schema and BreadcrumbList schema. Person and Organization JSON-LD.
Results
Timeline: 5 weeks build + 12 weeks to rank
Case Study: Allied Health Website
The Challenge
A 2-psychologist practice in Western Sydney with a Squarespace template site. Invisible for local searches despite being in a suburb with high unmet mental health demand. No HRIPA-compliant Privacy Policy, no structured data, and a contact form that stored data on Squarespace's US servers.
Our Solution
Next.js rebuild with HRIPA-compliant contact form handling (data routed only to practice email inbox, no third-party storage), Australian Privacy Principles-aligned Privacy Policy, dedicated service pages for individual therapy, couples counselling, and EMDR, and suburb-level SEO targeting 6 Western Sydney suburb keywords. Secure email hosting setup.
Results
Timeline: 4 weeks build + 10 weeks to rank
